![]() “All the big creators-everyone is talking about Snapchat it’s literally the talk of the town because of the insane engagement and insane monetization,” says Adam Waheed, who has 362,000 Snap followers, 11 million on YouTube, 5.1 million on Instagram, and 18.8 million on TikTok. The program, unveiled in 2022 and still in beta, has motivated some of the biggest creators on the planet like Stocking, David Dobrik, and Charli and Dixie D’Amelio to invest time and energy into making specialized content just for Snap. Stocking’s Snap profits flow from her participation in the company’s advertising revenue share program for Snap Stars, public figures with mass appeal. “Snapchat is mainly just having a good time with friends, and I think because there’s so much negativity in the world that kids go online to get away from that, and look to their favorite creator, and want to be part of their life as a source of happiness and laughter.” The short video clips she posts to Snap Stories-a mix of seconds-long sketches (Stocking walking a camel down the street in pajamas) and raw content (Stocking opening doors with a guffaw) aimed at an audience largely under 18-has rendered Snap her highest grossing, and favorite, social platform. “I never really knew Snapchat could be lucrative,” says Stocking, who has 935,000 followers on Snap, 24 million on Instagram, 9 million on YouTube, and 28 million on TikTok. The payouts have turned Snap into a preferred platform for many high-profile creators, and, the company hopes, could be a powerful equalizer in its competition against larger social media rivals like TikTok, YouTube, Instagram and Facebook.įor Stocking, who has been a professional creator for 10 years but has been active on Snap for fewer than eight months, the revenue sharing program has been an eye-opener.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |